This past Sunday the Jets proved they are able to compete against the elite in the AFC. But the season is one thing, beating them in the playoffs is another. The Jets have to show consistency if they really want to make an impact like they did last year. Losing to the Patriots 45-3 is definitely not a sign of that. Winning convincingly against Chicago and Buffalo might convince fans and the media that the Jets really have turned the corner, or is it too late? For many fans, it is too late. Many feel they should have turned the corner weeks ago and not have to play catch up with two weeks left in the season.
As the only Fan Experience Analyst for the Jets fans and the only one who still reports about the PSLs, I hear a lot from the Jet faithful. Even if the Jets win the Super Bowl, many former ticket holders would not reconsider buying them again. They are happy cheering from their couches and even happier to save the money they would have spent on the PSLs. With Rex, Sanchez, and the Jets making the playoffs two years in a row certainly helps their stock. It may not skyrocket, but it may convince those on the fence to invest in some seats. Keep in mind, a return on investment does not have to come from making a profit on selling seats, but can also come from getting access to playoff and Super Bowl tickets for a season ticket holder.
There have been various categories of ticket holders over the years. You have the ones who continued their season tickets and will spend what they can when the Jets dictate any price. You have the new generation of Jets ticket holder, young, willing to spend on the new amenities the stadium has to offer just to see the team. You have the old fashioned ticket holder who just wants to see the game, spend nothing more. Then you have the ones who will not buy season tickets. They were ticket holders before and never will be again.
It does not matter who much they lower prices they already felt cheated, slighted by the team and will not return. Those are the ones who carried the team from the Polo grounds all the way to Giants Stadium. The ones who were never thanked for their years of dedicated service. One day a year does not do enough for those who gave 40 plus years.
The Jets stock is only as good as their season. If they can go to the Super Bowl, now this is a big IF, then they will see a spike in sales and see sell outs. Until that happens, they will always have stock on hand and have to convince the public to invest. The organization might have to make some internal changes if they expect their price to go up before next season. Sometimes a company can not dictate the price, but the market dictates it to the company. The Jets have already experienced this, and still do.
Reporters in the major news markets only touched briefly on the PSLs. They knew if they went on about them, they would not have access to the players or the locker room. That is the power of the organization over the news markets. If they want to report on the team, they have to say in that teams good graces. When it comes to reporting truth and how the public is affected, it makes it hard on those who want to do those kinds of stories. When financial analysts report on companies, stock, and other matters, they give information that matters to investors and the general public. Potential PSL buys should be given the same information from those in the know and those in major news markets.
There are sports writers and Jets bloggers out there who only cover he team and the players. What about the fans? The ones whose stories have helped make the Jets the team they are. The ones whose history is along the teams history. Without the Jets fans who have supported this team, who would they have played to? The fans are the silent majority in the Jets history. If it was not for the fans stepping up to buy season tickets, the then NY Titans would have folded and there would be no NY Jets. It was that influx of capital that helped to keep the team going, if for a short time before new ownership.
Right now, the Jets have to keep winning if they want to sell what is left of their seats for next season. But fans need to take into consideration other costs. Parking, food for tailgating, concessions inside, souvenirs, and anything else that may come with a day at the stadium. One can even go on Ebay or Stubub and bid on parking passes. There is a lot being made off those in the secondary market.
Like I always say, the Jets control their own fate. They have no one to blame but themselves. DO not even blame Sal Alosi or some foot fetish videos. The Jes even control their own fate hen it comes to their Stock/PSLs. They think they made good with the fans when they slashed prices. But what happens when prices rise soon to pay for that loss of income? They need to make up that revenue somehow to pay for the stadium that was to come from the full price of those PSLs.
I am not sure many fans expect or care to know how much more they will have to pay over the next few years for their season tickets and parking. My point is the Jets will not be the ones to front that capital, they will raise those funds by other means, evens if it means passing it on to the fans. PSL costs will be raised by the fans who try to sell them. Ticket prices will be raised by the Jets. In the end, the only ones winning are the ones making a profit. Man it is expensive to be a football fan in New York. Everyone have a safe and Merry Christmas with your friends and family. May the Jets give us all the gift of a win over the Bears this Sunday.