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Jets Lower Ticket Prices; Fans Hope To Raise Expectations

It has been a while since I actually sat down to write.  Had some distractions that interfered with the creative flow.  So I guess I needed a mental vacation.  An opportunity to dump the mental waste and fill it with fresh thoughts that makes me want to sit, down and make this seem seamless.

For a while there I felt robotic, pushing myself to churn out something I felt had no heart behind it.

Sometimes it takes a wave.  To fully reach its potential with a lot of mass, force and power behind it.  But to be the one to ride that wave, derive its energy and untapped potential.  Riding that wave to mastery.  Those are the best writers.  The ones who take that untapped potential and ride that wave past the crest.

Once I read the Jets had lowered ticket prices in the upper deck, I knew I had a reason to sit down just to get back up on my soap box.  For the few that gather, it just makes sense.

Apparently, the New York Jets are lowering the price of some 12,000 upper tier seats at MetLife Stadium for the 2012 season.

Jets President Neil Glat said that seats in the end zone, corners and some along the sidelines that cut in from the corners will drop in price for next season.  The seats farthest from the 50 yard line are generally the ones least sought after.  With many not wanting to sit next to the clouds this is another opportunity to make the upper deck attractive.

The last seven rows of four sections of sideline seats will fall from $105 per game to either $75 or $50, depending on the row. Those in the corners and in the end zone will drop from $95 to either $75 in six rows or $50 for the last seven rows.

DSC05962The upper deck has been a hard sell to Jets fans.  Even with single game seats the transportation alternatives and costs could add up.  Even a day at the game is not cheap for some in a down economy still.  A reason I am sure the Jets took into consideration when lowering ticket prices.

“After taking a hard look and having analyzed the 300 level, we are going to adjust the price,” Glat said. “We think we can do better in that area for our fans. The goal is to ensure that we have a lot of season ticket holders up there.”

I think their hard look came from ticket sales to date.  I am sure they see less being taken in the non PSL region.  A down economy and unemployment will be two reasons the team will not acknowledge often.  They have before, it would be a relief if thy would do it again.

Saying what they did was a more PC way of acknowledging the reasons without saying them, but we all know.

Jets fans will be able to purchase a season ticket for as little as $500, including two preseason games.  A parking permit could cost a few hundred for the season so add that into consideration.

“This was not an issue about worrying about getting games on TV,” Glat said, “but what is the right price for the value for the fans. And there’s really an emphasis in the NFL on season ticket holders, the lifeblood of the league.”

But wait, there is more dangling off the hook of being a 300-level Season Ticket Holder:

  • Great savings off the individual game ticket price (duh)
  • Special concessions offers including $3 value menu snack items (dollar dog)
  • Meet & greets with two Jets Alumni before every home game (ones who are there anyway like Greg Buttle & Joe Klecko)
  • Complimentary team roster cards located on the 300-level concourse (low cost printing)

I can see how this could be attractive to some who want to get their kids to a few games, give them some perks and not be tied to a PSL.

It may encourage those already in the upper deck to spread their claim to more seats.  I see this working well with younger fans but not the older fans.  It would take an effort and a few elevators to get up there and not an attractive option.

JetsBlog2I bring that up because a lot of older fans, the season ticket holders who had seats for more years than some current PSL holders have been alive, might like the prices slashes.  But they may not like the seats location and the journey it takes to get to the top of the Roman Coliseum.

I admire those long time season ticket holders for not going to the new stadium.  They knew when to say when.  When to make a new experience away from the new American Dream MetLife Mall that will soon exist.

Now a football Sunday can start with tailgating and commerce.  Players can go from a personal appearance in one facility right into the lockers before a game in the other.

With all the bonus features, v.i.p. sections ,and coaches club attractions in MetLife Stadium is football even a feature attraction?

The days of tailgating before the game, going to the game, then leaving will soon be a memory faster than Derrick Mason.

I am old school, I guess.  Football Sunday is meant for football and tailgating, that’s it.  Men need a day for themselves during the week to focus on football, it’s in a long standing rule book somewhere..  Look it up.  Maybe Wikipedia.

Those fans who saw the rise of the Titans of New York and early Jets years made a lot of sacrifices.  They came out before the games when they could.  They paid their dues.  Many never step foot in the new stadium.  For most of them, the magic was gone.

Not in the team, but in the way they experienced their football on Sunday.  Not just the extra entertainment but also in the way of portable devices, I-phones, and everything else that takes one’s attention off the game they paid to see.

DSC07225The Jet Nuts, Jets Pack, and many other long standing tailgating groups did not want to keep up with the costs.  Many said no to the ever changing price structures.  The Jets have not kept a single cost the same on both the tickets & PSL’s since they were first announced for MetLife Stadium.

When one overprices in a down economy, you have to make constant shifts.  For every step ahead they take with trying to lure fans to buy tickets, they take two steps back each time they change their price structure.

Many don’t mind.  They will take whatever price structure they can get just to be able to say they have New York Jets season tickets.  It has become a possession of status to some.  Trying to prove they are a bigger fan than others.

But no matter how you watch Mark Sanchez, Darelle Revis, and now Tim Tebow, we are all fans.  Opinions will vary between Jets fans on the Mark Sanchez/Tim Tebow QB controversy.  Spend as much as you want either viewing from home or the most luxurious seats in MetLife Stadium.  The organization only knows you from one perspective.

As a consumer.

American Dream Project Will Benefit Jets, Giants, & Meadowlands

Standing in a building that has remained unchanged and likely to get over $200 million in tax incentives, Gov. Christie ushered in the arrival of the “American Dream” in North Jersey last week.  The much-maligned and long-stagnant Xanadu development at the Meadowlands, which Christie called the “the ugliest damn building in New Jersey, and maybe America,” along with everyone else who drives by it, will get a makeover by the Canadian developer who built Mall of America in Minnesota.

Next to the Jets and Giants stadium, with a dead-on view of the Manhattan skyline, the newly minted complex, called American Dream at Meadowlands, will feature high-end shopping, a 26-screen movie theater, nightclubs, a performing arts theater, restaurants, an indoor ice-skating rink, and an indoor ski slope (with moguls and a snowboard half-pipe), according to Triple Five, the developer.

Governor Chris Christie, NJSEA Advisory Chairman Jon Hanson and Triple Five Chairman Nader Ghermezian announced plans to operate the retail and entertainment complex called American Dream Meadowlands in East Rutherford, N.J Credit: Retailtrafficmag.com

And in a structural addition to the original Xanadu, there will be glass-domed amusement and water parks – with sand and palm trees.  Triple Five has been know to do this in Mall of America and other malls across Canada.  They design their malls to be places of destination for everything under one roof rather than finding entertainment is several locations.

Reuters reported that Triple Five  will be developing the world’s largest and most comprehensive retail, entertainment, amusement, recreation, and tourism project ever built.  Not a bad way to help crate jobs and revenue for New Jersey.  The economic impact for New Jersey would be $3.8 billion according to Triple Five.

Many might wonder how this will benefit the Jets and Giants.  What this will do is add options to fans and families for weekend getaways.  So instead of a Sunday of football, there is a weekend of activities.  The Jets and Giants could run activities a few days before across the road to get people psyched up for Sunday’s game.  Not to mention tie ins and other pregame festivities run by the organizations.

Show up on a Friday night to a local hotel and have dinner at American Dream and do whatever fun activity there is to do.  There is something there for every member of the family.  On Saturday one can do so much in one location, why go anywhere else?  Sunday is football.  Those not attending the game will have restaurants to watch the game in, some will shop as other family members attend the game.

The project will get at least $200 million in tax incentives from the state, Christie said at a news conference last Tuesday inside the 2.4 million-square-foot, partially built structure. But he refused to provide more details about the deal his administration worked out with Triple Five.  I am sure a lot of those breaks also include some incentives for certain NJ politicians.

The Sierra Club blasted the arrangement, releasing a statement even before the media tour of the facility was over.  The environmental group said American Dream, sitting on the most valuable piece of real estate in New Jersey, would end up getting $350 million in tax subsidies once it expands, as it has planned.  If NJ is in need of the business, jobs, and revenue, there should be not be given that much tax subsidies, but then again, NJ tax payers do not make those decisions.

The planned American Dream after completion Credit: NJ.com

Triple Five may want to call this the American Dream, but it is a nightmare to taxpayers that will pick the pockets of us regular New Jersey citizens.  It is ludicrous that at a time when many are hurting financially, local governments are broke, and property taxes are rising, that we are subsidizing this monster mall.

According to the Christie administration, the complex will create more than 9,000 construction jobs and 30,000 permanent jobs once it opens. Officials expect between 50 million and 60 million annual visitors, with half of them tourists.  Expect big numbers on football weekends as well.  I am sure the teams will set up weekend packages with tickets.

Most of American Dream will open in the fall of 2013, in time for the Super Bowl scheduled to be played at the new Meadowlands stadium.  One will wonder if American Dreams theater’s will air the Super Bowl to keep patrons there.  I am sure screens will air it all over the place to keep people shopping, riding rides, and doing what it takes to keep them there to spend money.

Triple Five plans to invest $1.5 billion atop the $2 billion already spent there, and expand by nearly a third, or one million square feet. The existing structure is well on its way to completion, with extensive aesthetic changes planned. Other essentials – such as escalators and the ski lift – also are in place.

One can only wonder if the expansion will take up more room in the non PSL parking.  Will it create trouble for those parking by the Izod Center?  Will this expansion do anything to disrupt the tailgating that goes on.  No one can tailgate in the parking garage so that is out.  Also, with the building through 2013, how will this affect fans parking for Jets and Giants games?  We can only wait and see.

The theater at American Dream will have seating for 2,000 to 3,000 people. Screens in the center of the complex will change colors on football game day, depending on whether the Jets or Giants are playing next door. And there are plans to build either a bar or movie theater on an outdoor patio that has spectacular views of New York, about 10 miles to the east.

Current Xanadu structure.......bleech!!! Credit NJ.com

Most of all, Triple Five vowed to replace the massive multicolored exterior panels, so hated by Christie and most of us here in New Jersey.  Driving by it it looks like a rust colored piece of trash.  Triple Five plans to give it a more glowing feel so people will be amazed at it look from a distance.

The Jets and Giants have both been waiting for someone to pick it up across the road.  With the American Dream coming in, it can only help their overall business from an off the field point of view.  It provides more opportunities to hold events.  The restaurants, stores, and other facilities might even have events or specials to help draw customers to spend more.  Clothing stores will have sales on jets and Giants merchandise so fans can have it in time for the game on Sunday.

I am sure Triple Five has been in touch with the Jets and Giants.  To see what opportunities it can provide each other.  Not to mention what it can do to help each other make more revenue during the 2014 Super Bowl.  Triple Five knew the opportunity and make a calculated decision.  The NY teams will have a presence at American Dream.  Might even see ESPN do some broadcasting from there at some point.

Once American Dream is completed, New jersey will have a another destination that many will flock to for vacations.  We have Atlantic City, the Jersey shore, and now American Dream.  Being close to NYC, it creates a good destination for those wanting to visit both.  It also provide the Jets and Giants an opportunity to keep fans close for an entire weekend.  But how will it benefit them financially?  We can only wait and see.  Right now, Triple Five & New jersey seem to be the only one set to profit.