Posts

NY Jets Need To Deliver, For Their Fans Sake

I was originally asked to write this piece for the Football Reporters Online NFL Draft guide.  Unfortunately, the guide was not put together for release.  The piece focuses on the New York Jets, their fans, MetLife Stadium, and PSL’s in regard to the Jets.  The idea that a PSL is “an investment” is discussed in contrast to those who want them for future generations.  This is a topic I have covered countless times.

I did not want this piece to sit in limbo for eternity.  Every Jets fan has their opinion on the PSL’s.  They are also outspoken in regards to other teams possibly entertaining the PSL idea.  The story never changes, but every once in a while new pages need to be added for a deeper in depth story.

Enjoy!

Since 1996, football has watched itself grow beyond the typical funding, state grants, and loans that it takes to create and furnish a new stadium in the NFL.  The advent of the PSL has created opportunities for some but has also turned off many depending on the team you are a season ticket holder for.  When it comes to MetLife Stadium and the New York Jets, what was supposed to be a worthwhile “investment” turned into turmoil for many.

When the New York Jets announced that they were going to use PSL’s to help finance the new stadium, it was met with mixed reactions.  Especially from those long time season ticket holders who had been with the franchise since the Polo Grounds and Shea Stadium.  Many fans have been with the Jets, supporting them in every situation and season longer than any staff member associated with the team.  That shows dedication while Jets’ employees will always move on.

The term “investment” has been used loosely when it comes to the purchase and ownership of a PSL.  People are split on this concept.  Many long time season ticket holders want to hold onto their seats.  Like many before them, retaining them in order to pass them along to a younger generation to enjoy.  Others “invest” in a PSL and sell the season tickets in hopes of making a profit selling the tickets either on a game by game basis or the entire season.

Jetsseasontix-592x274As many Jets fans know today, that is nearly impossible.  This past season, tickets were being sold for a fraction of their face value.  Some went through Stub Hub and purchased seats for each game, sitting in the same seats as if they owned a PSL.

Since the Jets introduced the PSL’s, I have related them to holding stock.  A flat value paid to a company in hopes that they value of said “stock” would rise due top the performance of the team.  No one owns one PSL, the minimum would be two seats or two shares in the team.  That PSL money helps to fund the stadium along with other “seat investors” and the Jets organization itself.

After that flat investment was paid, for example, 5,000 per seat just to be able to have the right top purchase season tickets.  The PSL only give you a license to purchase your tickets in the lower and middle tiers of the stadium while the upper part of the bowl is a complete NON PSL section.  So after you have your seats and tickets for that flat price, it is now up to the Jets and their team performance to determine what the future value would be for those PSL’s.

Just like any public company who offers any form of public stock, that stock value is determined by that company’s performance.  Google continues to actively trade at a high price many are willing to pay while Facebook is struggling to even keep its shares at a reasonable price.  There are many variables that determine what the stock price would be worth.

Jets Cut PSL PricesBut the main question remains, is this investment the best value for my money?  Will I get a return on my investment?  Is the company’s performance in the short-term and the long-term enough to be worth my time and money?  New York Jets fans ask themselves those same questions.  Since the beginning, the Jets have restructured prices & PSL structures in an effort to keep seats filled for more than one game.

The Jets performance has been sub par at best.  Performance has been below expectations.  The organization and the team have not risen to the occasion that their investors (fans) would have hoped for.  Especially in this new Roman Colosseum they built for the VIP’s and corporate sponsors.  The Jets have done nothing to raise these values with a New York Super Bowl less than one year away.

When a company is not performing to expectations, investors have certain rights to make changes in a company to ensure their investment does not hit bottom.  But the Jets are not a public company.  PSL holders can complain but the ultimate decision still lies within the Jets executive offices.  Even though the Jets on field performance has not met expectations from investors, all they can do is sit back and hope the decision makers in charge do the right thing.  Not just to increase performance and value, but for their fans as well.

Recently, the Cleveland Browns did away with their PSL structure.  Starting this season, new season ticket holders only have to pay for their tickets.  Current PSL holders will have the opportunity to add-on new seats without having to pay for a new PSL and still maintain their PSL holder privileges.  The Browns organization is doing this to help raise attendance and draw fans back to live games.  The Jets and Woody Johnson can learn from other teams examples and not just leave an upper bowl with Non PSL seats..

PSL holders for both the Jets and Giants are offered opportunities to purchase tickets for other events at MetLife Stadium.  It may not be in their seat or section, but they do get offers first before non PSL holders or the general public.  The true test of this benefit will come during next year’s Super Bowl.  Will these PSL holders be offered any kind of seat, even if their respective team is not in the Super Bowl?  How will the Jets and Giants handle ticket disbursement for the Super Bowl to their PSL holders?

There are so many questions and not enough answers when it comes to PSL’s and the benefits it covers, regardless of the team.  But one thing is clear, the more you pay for your seat location, the better your benefits and the better you are treated y that respective organization.

4708201386_c84096e02a_zOn June 16, 2010, the Jets held an open practice at the still being constructed MetLife Stadium.  Many tables with sales representatives we strewn about talking up season tickets and PSL packages.  They were in their collar shirts and khakis and offered up the usual brochures to passing fans who wanted more information.  The sales representatives for VIP sections, Coaches Club sections, and luxury boxes had a very different approach.

Clad in suits and offering up sales pitches to those who want to spend at least six figures per season were treated very differently.  As I followed one such sales agent, I heard him tell his prospective client the following: “you would receive the same treatment we reserve for Woody Johnson.”  Was this a part of the sales pitch?  Was it right to tell this prospective luxury box ticket holder he would be treated differently than those fans who or for a PSL in the lower bowl or even a NON PSL holder in the upper deck?

It does appear the Jets do not treat all their fans as equals.  In one such case with luxury box holder, Jack Usman, who I interviewed in the past said that “his sales representative had  been dressed so provocatively in the shortest, tightest skirt and the highest heels he had ever seen”.  He was amazed how a sales agent would dress like that just to talk about a luxury box.  All because he wanted to spend close to 1 million over three years on a box to bring clients.  If he was just another fan, it would just be a phone call and a package sent to his house.

In this age of “he who spends the most wins”  has taken its toll on professional sports.  One used to be able to bring a family of four to a football game.  These days, parents sometimes have to decide which child goes to which game.  Forget about the cheap seats in the upper deck.  What kind of experience is that for a childs first football game.  To those in charge of those decisions, it does not matter.  The only thing that matters is the bottom line,  regardless of who occupies those seats.

PSL’s may be a necessity for certain NFL teams to build their new stadium, but at what cost to their fans? Depending on the market you enjoy your favorite team in can also determine the cost of the PSL’s.  So many factors affect price structures.  The New York Metropolitan area just happens to be the most expensive market for professional football.

tommywilsonWhen the Jets rolled out their PSL’s there was a tremendous fan base shift.  Many older, dedicated fans from the days of Shea Stadium and the Polo Grounds never stepped foot in MetLife Stadium.  Some even passed away after making their initial PSL paymentt like Tommy Wilson.  The man paid for the seats in October 2009 and only saw them from above.

Professional sports have always kept up with the times, especially the NFL.  With the modernization of new stadiums & being able to offer cutting edge amenities, comes a hefty price tag.  One that gets passed to its fans in certain cases.  None has been in a higher profile situation more than the New York Jets and their fans.  This past season  added more fuel to an ever going bonfire.

The Atlanta Falcons have just been approved to be the latest franchise in the NFL to build a new stadium. A team on the cusp & capable of a Super Bowl appearance.  Will PSL’s be used in the building of the new stadium?  Will there be enough viable funding options to not lay a burden on the fans with PSL’s?  Time will tell.  If the Falcons organization needs to do marketing research to determine the fans options, Jets fans are always willing to share their opinions.

Enhanced by Zemanta

2012 New York Jets Fans Fiscal Year Report

After the events of today, the Jets have ended their season in glorious fashion.  Jon Gruden said it best on the Jets final play against the Titans.  It was just ugly.  Their season was ugly and how fitting that their season should end on a fumble by Mark Sanchez.  The Jets have 50 turnovers over the past two seasons, the most of any NFL team.

Ugly, huh?

2012 has truly not been a banner year for the Jets organization.  For the fans, it has been even worse.  Year after year of promises, free agent signings, and supposed surprises, the fans have really had enough.  The Gang Green Piper needs to change his tune in order to get the fans back on board.  At a point fans were energized about the team’s future, investing in PSL‘s.  After this season, many are looking for a loophole to get out of their commitments or sell them outright.

This is not every fan.  Many dedicated Jets faithful will be back for another season next year.  Sending out their payments in mid 2013 to make sure they are in attendance for the start of another roller coaster ride.  Others I talk to have had enough and want off.  They have had enough of the ups and downs and just want to be a casual observer from their couch.

I know you may be shaking your head in regards to a fiscal year when it comes to the New York Jets.  They are not a public company.  No records to show on sales or growth.  Not even on which Jets season ticket holders have been with them for years and which ones are first time PSL holders.  There is little to no information on what true numbers the Jets organization has on their books by the end of the 2012 fiscal year.

The PSL is the stock Certificate and tickets are options.

You need to view this from a different perspective.  From the outlook of the fan investor.  The one who takes his hard earned money and decides each year that this recreational activity is worth the time and the investment.  Was the money laid out received back in a way that could rival a stock split or dividend.  Did you get full entertainment value for that dollar? 

In essence, the Jets fans fiscal year begins and ends with the NFL season.  Sixteen weeks, four months, four quarters to analyze the product and its value by the fans.  Their investment into a franchise that needs ticket income in order  to survive.  Just ask the Jacksonville Jaguars how important ticket sales are.

Every investor varies.  There are those with enough disposable income where this can be afforded as a luxury and necessity.  The choice to indulge in one’s favorite pastime as football is a life source of socializing and networking for a certain ticket holding investor.

Then you have those who have to save for a bit to enjoy days tailgating and getting frenzied up hard-nosed action.  The investor who puts years in and sees no ROI.  Each time seeing their hard-earned money, being invested in a product that raises expectations and then lowers their future outlook.  Somehow, to a few of these fans held over from Shea Stadium, “New and Improved” always feels like “Old and Inferior”.

Before the season even started, the Jets made their presence known with the signing of Tim Tebow.  We do not gave to go into a back story on his signing, activity, and his on field play.  It has been well documented by the media since the start of the season.  Expectations were high on Tim Tebow.  The Wildcat talk and much else kept his stock and overall use high. 

But as we all know, his on field play and use angered many and overall value made fans sigh with disappointment.  Weather his acquisition was because of Woody Johnson wanting to sell tickets or because Tony Sporano wanted him to help the Wildcat, it did not sell tickets.  But it did sell quite a bit of Jets merchandise & focus quite a bit of cameras on Gang Green.  In a way, Woody got a little of what he wanted.

Bottom line, the investment in Tebow did not equal the output expected by the team and the fans.  This added to  Jets fans having a bad fiscal year.

It seemed the Jets suffered more injuries than Evel Knievel.  Sorry Travis Pastrana fans, he still has a way to go to catch Evel! But from the start of the season when Darelle Revis went down then Santonio Homes, it seemed more and more kept piling up on the IR or PUP lists.  The revolving doors affected the Jets all season.  Dustin Keller could not find his groove with Mark Sanchez as in seasons passed to put points on the board. 

A sure sign of a Jets down economy

Jets performance in the first and second quarter were volatile.  There was no indication of a strong rebound to bring certain investors back to MetLife Stadium.  Projections for the second half remained optimistic, but with a team built more like a fantasy team than a NFL franchise with depth, many annalists were projecting a Wild Card at best.

Once the second half of the Jets fans fiscal year came about there was a slight climb in their value.  Once Thanksgiving showed its head, the team fell back into a slide.  Mark Sanchez and his play made that stock almost seem worthless.  His removal felt like a company taking out its CEO and getting someone in their fast to turn the ship around.  Greg McElroy stepped up in a loss to only receive a concussion which brings Sanchez back to a chorus of boos.  S

Stub Hub, the NFL Ticket Exchange, and other third-party ticket websites offer a certain market for season ticket holders.  A “stock exchange” of sorts where fans will sell their tickets for a certain value.  During the month of December, Jets tickets were being sold for less than $10.  The Jets received face value for those tickets.  The Jets season ticket holder would be considered lucky to even get 25% of face value in the month of December.  A month where fans might hope to make a profit on their tickets, can not.

What Woody Johnson has done to the season ticket holders  is beyond reproach.. The Jets have the highest average, non-premium ticket price in the league at $117.94, according to Team Marketing Report’s Fan Cost Index. That is on top of personal seat licenses for all of those except the upper deck. 

If you look at the individual average per PSL holder assuming a minimum of two seats and a parking pass, the average season ticket holder is laying out an average of 275 per game, based on the above numbers,  before they even get to the stadium.  Lump in their PSL payment for the year  and APR if they decided not to pay for their PSL in full. 

The Jets are handling the financing of their PSL’s.  So that 6.5% or 8% that you pay to finance your PSL’s, goes right to the Jets as well.  Getting their little extra.

What exactly have Jets fans received back as ROI for that?

A preseason with no touchdowns. Regular-season losses by 34, 30 and 21 points. Parking aggravation. Cursing in the stands being seen on YouTube. And the biggest distraction in the league at backup quarterback.  None of this did anything to raise the value of on field play for fans to get behind the performance.

Not to mention Johnson begging the NFL to give the Jets a home game on Thanksgiving, ruining the holiday for his fans.   It is no wonder the Jets have been pushing advertising and commercials all over every piece of media they could to sell tickets.  Radio, television, websites, and more try to get fans interested in being a season ticket holder investor.

To the long time season ticket holder who gave their seats up to be armchair quarterbacks, the lure of penny stock  seats in the 300 section was not enough to make them venture out and be a part of what they once loved to do in the blazing heat and freezing cold.  To them, the tide changed, it is not the same.  It will never be the same and they did not want to move ahead with the change.  Instead opting to watch from a distance and spend their hard money elsewhere.

The Jets were 3-5 at home.  37.5% of their games were won at home.  Not a far return given the product on the field and the layout fans make each year in the country’s top market.  This with the highest ticket rates per average does not add up to a worthwhile venture. 

To the grizzled, tough skinned, dedicated fan, it still is though.  Still going so they can say they were there in the bad and the good.  The ones willing to pay any price to support their team in the flesh.  Patiently standing on the sidelines, in the hopes this turnaround happens in their lifetime.

It will, just a matter of when.  Do not make us wait longer than Rangers fans.

In today’s final game of the season, Mark Sanchez looked like a man with no confidence.  How could one make the best decisions in clutch situations in that frame of mind?

 Is that the kind of individual one would want leading a public company while the company’s stock is plummeting?  Someone not up to the task to the best of the ability needed to hold such a position?

I think not.

Do not let this happen, Woody.

Then the fans who have invested time and hard-earned money year after year should not put up with it.  At least stockholders have a voice in who should be leading that company.  It is time Woody Johnson had an open forum to listen to his stockholders.

The Jets have a large mountain to climb to turn this franchise around for the better.  It will not happen overnight, but more correct decisions sooner rather than later.  For the sake of your fan investor and the ones who hold off investing, do what is right for them.  Maybe then, that on field product might be enough to attract those fans rather than the blast style marketing. 

Jets fans were good this year.  They deserve a great gift to be proud of.  One that they will remember receiving the rest of their life.  Not a big shiny, well decorated, ornamental, box that it all comes in.

Enhanced by Zemanta

Help The Jets Design Their 2012 Season Tickets

This past Monday, the Jets announced via Facebook a contest where some lucky fan could win season tickets for the upcoming 2012 season.  One lucky individual will be able to share their ideas and have them voted on to see if their design is worthy enough to be placed on a season ticket.  Here are details from the Jets:

The Jets have announced that the team is asking fans to help design their 2012 season tickets. Fans who like the Jets on Facebook can vote for the photos that will be incorporated into the 2012 season ticket design. Also, fans can enter to win a pair of 300-level 2012 season tickets and one lucky fan will get to use the tickets he or she helped design to see the Jets live at MetLife Stadium this year.*

Fans can vote on three tickets per week for a total of nine tickets through April 23rd.  The 10th ticket is reserved for the Jets Ring of Honor, an announcement that will be made later this year.  Seven current players – David Harris, Santonio Holmes, Nick Mangold, Sione Pouha, Darrelle Revis, Mark Sanchez, Bryan Thomas – and Coach Rex Ryan will be included in this vote.  Curtis Martin, 2012 Hall of Fame inductee and Jets Ring of Honor great, will be featured on a ticket and also included in the photo vote.

Fans can vote and enter for a chance to win at facebook.com/jets.

This is the first week pictures can be submitted and voted upon.  The Jets used Facbook again this year for fans to enter into a drawing to announce a draft pick at this years 2012 NFL Draft in NYC.
The Jets always make their official announcement regarding any contest or promotion on their website first.  But more and more people visit and use Facebook and Twitter on a daily basis.  It makes sense to update on these sites more often as the Jets will will reach a larger demographic.

Facebook and Twitter provide a faster, streamlined process for conducting market research.  From comments left to liking a page to entering contests, companies have instant information provided to them on a real time basis.  A company’s Facebook page or Twitter account can do the work of a market research firm, to some degree.

Now the team needs to integrate social media into their live events.  Whether at a game or a rally, it is easy to use tech outdoors to keep the plugged in updated on their live feed.  Many events already do this during trade events, company sponsored events, and countless more gatherings that use social media to spread the message outside the event.

Each Bing event I went to utilized Twitter in easy ways.  They set up monitors to view feed, provided a hash tag, and gave out prizes to those who Tweeted.  Twitter is great for real time during live events.  Facebook is good for real time on a mobile device.  Hard to set up a public live feed in a central location.  Facebook is better for individual use to create buzz or on the company page with real updates, pictures, comments, and more.

I walked and filmed in just about every parking section at MetLife Stadium.  I have seen what fans do in each section.  Like nomadic tribes, they all have a certain spot they prefer.  There are many ways the Jets could implement social media interaction during tailgating.  If they create a buzz and feature aspects of it during the game, it would provide a true social experience.

The digital screens around the outside of the stadium could feature Twitter posts with the Jets hash tag.  Show pictures taken right there during tailgating so people can see themselves as they enter the stadium.  Best tailgate picture could be featured on the website and in the stadium.  There are many other ways to integrate social media into tailgating, but if the Jets want to know, they know who to contact.

Many Jets bloggers and fans already use social media to enhance their tailgate.  L7 Tailgate was founded on Twitter.  Their use and others I know of supersede what the Jets do with social media during tailgating.  When done right, you create the perfect pregame fan interaction.  I am not sure what other sports franchises do, but the Jets can do more to create real time in real time.

New York Jets Acquisition of Tim Tebow: Thoughts & Opinions

Last week the New York Jets made moves to bring Tim Tebow to the New York Jets from the Denver Broncos.  Many have speculated as to how Tim Tebow would be used.  Considering the contract extension to Mark Sanchez, how would this trade impact his starting status?  Was this a move to mix things up and have more of an on field presence?  Or was Damien Woody right in stating this was a move to help the Jets sell season tickets and PSL’s?

We as fans, the media, and the alternative media can speculate all we want.  Only the Jets know for sure how Tebow is to be used.  By unlike others, I have no comment on this trade.  Once Tim Tebow gets into training camp, the pre season, and the regular season, then I will make my decision.  If a player has yet to step foot on a field for a team, how can one make a true assessment of how that player’s abilities?  Sure he did well in Florida and Denver, but he has yet to play for New York.

Everyone was excited about Brett Favre coming to the Jets.  But all that hype and play ended in a 9-7 season.  So all we can do is wait and see how Tebow settles into his position as the Jets back up QB and see what his on field performance is like.

I took a little time to give more details on my opinions of Tim Tebow being traded to the Jets and recorded them for all to see:

NY Jets Fiscal Year Leaves Stockholders In Doubt Regarding Performance

New York Jets fans were not sure which Jets would be on the field against the Miami Dolphins on the first day of 2012 received a response to which we have seen time and time again..

The team which has a rich tradition of late season implosions, embarrassing answers, and never living up to their hype has returned to our amazement after two years of really lucky moments and 4th quarter rallies. Isn’t this the feeling we are all used to?

Jets stock holders are not used to this feeling yet.  They are not seeing a return on investment nor are they seeing a stock dividend of a playoff game.  Money put into a team that is not living up to their IPO.

The Jet season ended with complaining & self benching and another sub par quarterback performance, with only a one-point Titan victory over the Houston Texans keeping the Jets from having the glory of missing the playoffs by losing to a below .500 team while every other team with a chance was squandering their opportunity. The Jet brass has to somehow come to term with every fact presented. They put together a team that has not compared to the past two seasons in a year when there are fewer obstacles than ever to hurdle on the way to the Super Bowl. And isn’t that typical of the New York Jets, they not only squander their chances but keep their fans from getting the home playoff game they were promised.

The New York Jet faithful deserve to see a return on their investment.  With high prices come high demand to deliver.  An AFC title game appearance last year and taking control out of their own hands this year has not been looked favorably looked upon by season investors. Rex Ryan had everyone believe they were Super Bowl bound in the preseason.  If Rex was investing in futures and offered advice, everyone would have lost this season.

There will be plenty of time in the weeks to come for the blame game to start as to the downfalls during the Jets season. But in Game 17, the thorns were Santonio Holmes and, once again, Mark Sanchez. its beyond reproach to call out Brian Schottenheimer for Sanchez, who has not proven his high NFL Draft status since he first started as a professional..   The team has been corralling Sanchez long enough he can not fight out of situations he is unprepared for, it has finally crippled the team.

Younger fans and season ticket holders are not used to seeing their team implode like this.  They are used to seeing a team go to the playoffs, players step up to make last minute clutch plays for wins, and a coach who likes to show his bark is worse than his bite.  But these are the real Jets, the ones your father told you about.  They team they spend their hard earned money to see to be disappointed at the end of the season as well.

Holmes’ actions during the Dolphin game should not be overlooked, especially since he was designated as a Captain. But, frankly, his frustration is understandable. Remember, Holmes resume involves experience with a clutch, Super Bowl quarterback in Ben Roethlisberger…and he caused trouble there anyway. Here, he must be stunned to play on a team that was supposedly poised for a Super Bowl run under the field leadership of a completely clueless, inconsistent, less than professional standard QB in Sanchez. He’s right. In a game this important, how does he go completely ignored by the hack under center?

This team is unfortunately descending in the wrong direction once again. There should be a litany of changes this off-season, but nothing will effectively reverse another brewing Jet catastrophe.  The Jet fans have seen this and are accustomed to it.  The Jet investors do not want to hear promises from its board that can not be backed up.  If the Jets fans were true investors, imagine the leadership changes they would be able to vote on.

Every public company makes a push by the end of the year or their fiscal year.  The Jets did not do that this year.  They made no push to guarantee their stockholders a return going into the playoffs. With no dividend  paid this year, analysts might conclude there will be a repeat performance next year.  That is, unless management makes the right decisions and boosts the moral of their stockholders.  Only way to find out is to see who show up for kick off in 2012.

Jets Decisions Affect Fans And Employees

Over the past week, the Jets have made the news for various items.  I have already talked about Bart Scott making an appearance on this Thursday’s TNA Impact, which airs at 9 PM on Spike TV.  Now, the Jets have two other items that people have been talking about.  The Jets announced a 2.3% increase on all PSL seats.  They also announced for front office staff they have to take non paid week long furloughs once a month during the lockout.  Even with the season over and the CBA looming this week, the Jets still know how to make the headlines.

There will be a 2.3% average increase in ticket prices at New Meadowlands Stadium for the 2011 season. Upper level seat prices will remain the same.  I am sure those ticket holders are breathing a sigh of relief. The cost of all seats with a PSL will increase by $5.  If there is a shortened season, the effect will not be as bad.

Season-ticket holders will be required to pay only 50% of their season tickets & parking by April 1; full payment was due by that date last year. The remaining portion won’t be due until the league announces the date that training camps will open. Season-ticket holders will also have a six-month payment plan option.  I applaud the Jets for doing this.  They finally woke up and understand people may not be able to flip the entire bill by April 1st.  They should have started payment plans years ago.

Photo: JetsTwit.com

In the case of a lockout, season-ticket holders will be refunded a proportional amount if preseason or regular-season games are lost.  PSL payments won’t be affected by a lockout.  So no matter what, fans still need to hand over their money to help pay for the stadium, and their new renovations.

“While we have every reason to believe that the season will go forward as planned, we’ve adjusted our ticket policies to reflect this period of uncertainty,” said Matt Higgins, executive vice president of business operations.

The Jets will also work in conjunction with Mark Lamping, the CEO of the New Meadowlands Stadium Company, to provide more shelter from rain in the upper level end zone concourses and add 40% more capacity in the mens restrooms in the upper level. I interviewed fans who thought this move should have been done.  Fan favorite Woody Johnson toured the upper level concourse in the rain toward the end of the regular season before determining that more shelter from the inclement weather was needed.  The Jets played more than half their home games in the rain.

Matt Higgins also said “In the first year of any new stadium, you have a chance to evaluate what worked right and then where you can improve. “There’s always room for improvement. We had a few issues that we’re going to address in the off-season to improve the experience in the upper bowl.”  Fans during the season expressed a lot of changes that needed to be made.  It seems the Jets have listened to some of them.

The Jets also reduced orange level parking prices for season-ticket holders from $25 to $15. The orange parking is the NON PSL parking.  Fans can also upgrade parking levels from orange to yellow on a first-come, first-serve basis.  Many wanted to do this, seeing the yellow was closer and better areas to tailgate in.  There was only one orange parking section in close proximity to the stadium.  The rest was by the Izod Center.

Many fans have e mailed me saying they saw some kind of increase coming.  With no stadium sponsor the Jets and Giants need to generate extra revenue.  They may claim rising costs and overhead or economy issues, but with no stadium named after a big company, there is money that needs to be made.  If there is a full season, one seat will be $40 higher.  There is part of one parking pass or a 1/4 tank of gas right now.

On top of that the team announced that business-side employees will be asked to take a one-week per month furlough during the lockout.

“While we have every reason to believe that the season will go on as planned, it makes sense to adjust our policies to reflect that uncertainty around exactly when an agreement will be reached,” said Matt Higgins said, per the NY Daily News.

The effects of the lockout could prove catastrophic for some employees.  News of the proposed furlough came on the same day the team announced a blanket 2.3 percent increase on all season tickets in 2011.

This could backfire on the Jets.  Some employees might have to seek other employment.  This is not the kind of economy where not being paid one week a month would sit well with many.  Others might try to stick it out, seeing they work for an NFL franchise.  So the Jets try to cut costs in their organization and raise prices for fans to pay more for tickets.

Shouldn’t the Jets be the ones to pay more and try to save money for the fans?  I know there will be some kind of evidence where the Jets have said or will try to make sure fans pay less for something.  Not just on non PSL parking, but for everyone?  Now the payment plans and paying for only games played is a great business decision.  But there should be at least one season where the fans do not have to see prices go up on them.  Just once.

New York Jets Single Game Seats Pros & Cons

Had some issues with the website so I was finally able to get this posted.  This  past Tuesday the Jets announced they would be selling single game seats, but only in the upper bowl.  These are the NON PSL seats.  Matt Higgins, the Jets Executive VP of business operations said the Jets would not sell single game seats when the Giants made their announcement two weeks ago.  He was referring to the PSL seats, not the non PSL seats.  Obviously, the Giants had no choice but to offer PSL seats as all their seats have PSL’s.  This was a great move for the Jets organization.  The fact the upper bowl seats do not have PSL’s makes it easier for the team to offer them on a single game basis.

But lik any decision there are the good point and bad points to this.  Let us start off with the good points:

1-With about 2000 seats available on a per game basis, those who did not want to purchase season tickets can now purchase certain games, albeit they are not sold out by the time it gets to them.  Someone can go to 2-3 games instead of being responsible for a whole season.  Makes it easier on some peoples wallets.

2-It gives the Jets breathing room in selling off those seats.  They may go little by little, but at least those seats will be sold.  Instead of sitting on blocks of season tickets, they now will only sit on seats for certain games.  Depending how the Jets do over the season, those seats could go fast or slow.  Anyone wanting to get last minute seats for a game can now do so.

3-For those 2000 seats not sold, it would have been revenue lost.  Now that revenue can be made.  Once again, slow revenue made but it can be made.  With prices ranging from $95 to $125 for season ticket holders and $105 to $135 to the public the Jets will be able to make money on a game by game basis.  Unfair the general public has to pay more but what can you do.  That revenue can range from $200,000 to $260,000 per game estimated, depending on how many seats are sold.  But only if all 2000 seats are sold per game.

Now for some bad points on the seats:

1-Those from the general public that do buy them will not have a parking pass.  I do not think that is part of the deal.  One will have to park off site and take the shuttle or whatever parking the Jets designate.  Once again, some fans will be shafted on the parking.

2-The Jets will lose revenue once again.  They will not have guaranteed blocks of season tickets sold along with parking.  Instead it is a game by game basis and there is no guarantee every seat will be sold.  The Jets lowered certain PSL’s & seats by 50%.  They have to make up that lost revenue somewhere to pay for the stadium.  That was the intent all along.  Will ticket prices, parking, and other costs go up over the years to compensate for those prices being lowered?  Time will tell.

3-The Jets will now be responsible for ticket sales, or TicketMaster.  The Jets wanted to take ticket sales out of their hands and leave it to the fans.  Now, they have that responsibility once again.  This is one aspect I am sure is a burden and a responsibility no one wanted going forward.  Having TicketMaster handle the sales will make it easier for the Jets, but nothing they can breathe easy about.

4-Why would those who purchased PSL’s in the lower bowl want to buy seats in the upper bowl?  Maybe to give to friends or family that could not afford the PSL’s?  Perhaps.  Maybe to have options for family who come in from out of town, to use for business, or whatever else those have the money to spend them on.  Would make it easier on those with parking passes to buy them for friends so they have a ride to the stadium and not park off site.  But anyone who bought a PSL who buys upper bowl seats will not be sitting in the upper bowl.  Guess the Jets were being nice in offering the seats to them first.

I am sure there are other factors I have not thought about.  If anyone has any of their own feel free to leave them.  The whole PSL/Non PSL system the Jets thought about obviously has not worked for them.  They have had to change many of their original plans as the market dictated back to them what to do.  Lowering prices, single game seats, last minute sales are factors they never thought about or did not want to.  Even the New York Yankees had to lower prices and did not sell out their best seats well into the season.  Just shows the market you look for you may not find.

I know a lot of fans are happy about this and others not so happy.  I have come across many different fans over the past two years when it comes down to the new stadium and its seating.  Seems a great number of ticket holders from the 60’s and 70’s feel the PSL’s are ludicrous.  Something they would not pay for and feel it is a slap in the face to long time season ticket holders.  Younger fans who have had seats since the 80’sinto today feel like it is a necessity these days if one wants to see a football game.  A purchase like this to them is like purchasing a car or house, just another payment on top of the ones they already have.

Some season ticket holders see a PSL as a status thing.  Having one to them is like having a BMW, a beach house, a promotion at work, or anything else that they can brag or talk about to friends.  I have seen this in the past few months.  Some try to one up the other in regards to seat location.  It is not about being a fan, it is about how much one is laying out to show they are a bigger fan than someone else.  I can imagaine what some are saying that have seats in the Coaches Club section.

I actually had a conversation with someone who runs a Jets blog about the PSL’s.  He is actually proud of not just the money he spends on the PSL’s, but tailgating, merchandise, food in the stadium, and everything else to show how much of a fan he is.  Some people just love to show how much they spend to be a fan of their team.  Wonder if some would pay for the PSL’s above their kids education.  Do not laugh, I am sure some have.  Some fans just have the wrong priorities.

Many fans though do the right thing.  Whether it be investing in a PSL or watching from home.  Everyone should know their limits.  The single game seats will be good for those with tight budgets who still want to go to a game.  In time, those will be able to get PSL’s or season tickets.  I am sure people will sell them down the line.  Others will hold onto them for their kids and grandchildren.

The season begins in a week.  The parking lot will be filled and I am sure many will be tailgating and having a great time.  Will be interesting to see if there are any empty seats all around.  Be hard to see on TV because of the color of the seats.  Many will Tweet from the game and talk about it afterwords.  Might even see a lot of scalping going on for some of those seats.  Maybe those seats will be sold to those seeking season tickets in the future.  Something to keep an eye on.